Based on this, we would expect to see a lot of blue, black, purple and pink real estate logos, and very few that are orange and yellow.
In reality, we do see a propensity towards blue and black. Many real estate agents have relationships with larger brokerages (like Sotheby’s or RE/MAX), which could explain why we see a trend towards certain colors. Similarly, no large brokerage is using pink or purple in their branding, and this could explain the slightly more “classic” choices within the industry. But hey, nothing lasts forever—as entrepreneurs continue to disrupt industries, we’re starting to expect the unexpected—youthful, high energy colors may suddenly come into vogue.
A quick look at these three logos from 99designs reinforces the popularity of subdued, mature tones like blue, black and dark grey for real estate logos. The use of gold and crisp white accents lends a sense of luxury sense to these boutique real estate brands.