Portfolio
:format(webp)/99designs-contests-attachments/156/156172/attachment_156172433 "A bold and dynamic pharmaceutical packaging design for Calmol Forte, a pain relief medication featuring Acetaminophen (500mg) and Caffeine (65mg). The red gradient background conveys urgency and effectiveness, while the large, high-contrast typography enhances readability. The silver-outlined branding adds a touch of premium quality, and the spot UV/embossing recommendations help elevate the product’s shelf presence. A custom \"Fácil de Ingerir\" (Easy to Swallow) icon was designed to highlight ease of use. This project required strategic layout optimization to fit key elements on a compact box without compromising clarity.")
:format(webp)/99designs-contests-attachments/156/156060/attachment_156060199 "Retro-inspired sachet packaging design for VINNI’s premium prebiotic water enhancer. Featuring vibrant colors, hand-drawn fruit illustrations, custom icons, and bold typography, this design captures the product’s natural, unfiltered quality while appealing to health-conscious consumers. Created with a playful yet sophisticated aesthetic, this packaging stands out on shelves and aligns with modern wellness trends.")
:format(webp)/99designs-contests-attachments/148/148034/attachment_148034044 "I created a label for Westside, a Canadian sauce brand that specializes in artisan-made sauces. The brand needed a label upgrade to better showcase their products in stores and to comply with packaging regulations. To make it easier for customers to identify the various flavors, I used a visually bold font that was highlighted with gold foil. In addition, I included a heat meter at the bottom of the label to convey this important information and organized the layout in a way that effectively communicates both marketing and mandatory information.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. However, it has been adapted to cater to the Western consumer. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The objective was to design a label for a premium Mediterranean salad dressing and marinade, crafted with natural ingredients, high-quality olive oil, and lemons. The design aimed to evoke an upscale Mediterranean aesthetic, featuring intricate tile patterns and vintage-inspired organic illustrations. Gold accents were incorporated to enhance the luxurious feel of this high-end product, perfectly reflecting its quality and elegance.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "This label was designed using a distinctive handmade technique and custom lettering to enhance the elegance of the glass bottle. Drawing inspiration from vintage postage stamps and banknotes of the Cayman Islands, I meticulously hand-drew all textures, frames, embellishments, and guilloché patterns to achieve the desired aesthetic. The label will be printed on textured paper with a premium finish, featuring two inks, gold foil accents, and lacquer. The final production version includes an updated illustration compared to this custom mockup.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I was responsible for the branding of a concept of mineral water, including the naming, logo, and overall look and feel. The objective was to create an elegant and minimalistic label for premium Swiss mineral water that reflected three main elements: the Swiss flag, an Edelweiss flower, and the water source. To achieve this, I chose the Matterhorn mountain for its relevance and symmetrical shape. The label was designed to be printed either directly onto the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I selected a main shape for the label so that it sits in the lower part of the glass bottle as an emblem. The Edelweiss flower was also custom-made. This design is now available.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The client required a captivating and bold label for their new brand of premium Nihonshu/Sake. They wanted the label to incorporate references to the crane symbology with energetic vibes. To achieve this, I developed the visuals using organic diagonal shapes that resemble flowing rivers and utilized color combinations commonly found in Asian cultures. Golden foil embellishments were added to highlight the brand name and a small crane symbol. Finally, a horizontal dark blue band was used to ground and contain the product information.")
:format(webp)/99designs-contests-attachments/139/139804/attachment_139804993 "The task was to create a minimalistic yet luxurious design concept around the idea of origami cranes. As this Sake includes gold leaves inside the bottle, I designed a square label to serve as the base for origami. The foldings were designed to be stamped in gold foil on heavy cotton paper. The product name would be embossed and lacquered.")
:format(webp)/99designs-contests-attachments/147/147180/attachment_147180915 "I created the label based on the product's concept, \"Poción,\" which translates to \"Potion.\" This concept is inspired by a local witch's legend and their potion-making abilities. The client requested a modern interpretation with some mystical elements. I designed the label in the shape of a chalice to serve as a strong, bold focal point that contrasts with the liquid inside the bottle. The angle of the product's name is strategically designed to be eye-catching both when being served and while resting on the shelf.")
:format(webp)/99designs-contests-attachments/133/133809/attachment_133809045 "I worked towards a modern organic style. Nice vintage illustrations of flowers and plants from the ingredients make a subtle focal point, while adding colors, interest and a sense of tradition. The main product name makes a bold element to start reading the bottle. For the product name I chose a font that is elegant yet simple, to convey a sense of “maturity”.
Gold foil accents enhance the premium vibes for this product’s label.")
:format(webp)/99designs-contests-attachments/146/146470/attachment_146470775 "I created this sleek and professional packaging design for a whey protein product, emphasizing a bold, modern aesthetic that conveys strength and premium quality. The design uses a rich black background with metallic accents to reflect the product's premium nature and includes clear, impactful typography for easy readability. Visual elements like the chocolate splash enhance appeal and help communicate the flavor effectively to consumers.")
About
I’m a packaging design specialist with 15+ years of experience crafting product packaging and brand identities.
From market-ready labels to bold packaging illustrations, I blend strategy and creativity to make brands connect with their audience.
🏆 110+ successful projects on 99d
🎨 Expert in minimalist, organic & tech-forward packaging
🌍 Collaborative from concept to print-ready files
Launch or refresh your brand with packaging that boosts recognition and drives sales.
👉 Message me today!
Member since:
May 05, 2019
Reviews
"Sebastian was truly wonderful to work with. He was very prompt with revisions, ideas, and minor changes to make the design truly perfect and stunning. He grasped the concept of the design and delivered it as I had envisioned. "
soikb8
reviewed 1 day ago
"Thank you, Bobbie! I really enjoyed working on this. Glad you’re happy with the design!"
Sebastian Rubio
responded 1 day ago
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"Awesome all the Time!!! The best!!"
Gus K
reviewed 9 days ago
"Thank you Gus! "
Sebastian Rubio
responded 9 days ago
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"Sebastian does incredible work. I have worked with him multiple times now and he does a great job as always! Highly recommend!"
drcodyandpax
reviewed 25 days ago
"Thank you, Cody! I truly appreciate your support and always enjoy working together. Looking forward to more projects!"
Sebastian Rubio
responded 25 days ago
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"I really appreciate working with Sebastian"
BenYof
reviewed 25 days ago
"Thank you, Ben! I appreciate your kind words. "
Sebastian Rubio
responded 25 days ago
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"The Best!! Thanks again, Sebastian, for all your hard work, dedication, and creativity. You Rock!!! Best in the game!! "
Gus K
reviewed 25 days ago
"Thank you Gus!"
Sebastian Rubio
responded 25 days ago
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