Portfolio
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:format(webp)/99designs-contests-attachments/137/137450/attachment_137450980 "I decided to participate in this packaging design contest because I was intrigued by the design brief and how can a blueberry muffin be presented in a masculine way. My proposal is revolving around the visual representation of the muffin, which sits at the center of the packaging, under the hemp capsule and is surrounded by a blueberry explosion and a dynamic typographic treatment, that suggests energy, power and the loudness you're looking for to differentiate from your competition. In terms of chromatics, I used a lot of blue/violet tones and undertones, colors which are used to express quality, maturity and seriousness, an ounce of vibrance through the orange-tan tones of the muffin image and text outlines that uses more lively colors and a dash of green, to enhance the visual connection to the product. All of these create a packaging that is powerful, dynamic, and stands out both in terms of aestethics and quality.")
:format(webp)/http://s3.amazonaws.com/projects-files/36/3634/363481/967e7dbd-0046-4b0b-84e6-133607442443.jpg "When I first read the brief for this project for loving cats & dogs owners, my first thought was “oh man, such a colourful and fun direction they have, and they just don’t know it yet”. So I created a hip and daring concept for the Paw&Coat brand identity and packaging, suitable for a modern society…
of pets.
I like to #BECREATIVE, #FRESH is my middle name and #FUNNY is how I roll, and so do they. So when they told me to #PLAYDIRTY and gave me free hand, the naming of the products just popped: SHAMPAW and COATITIONER. For dogs.
And the logo?
all written in cursive dirty-&-colorful-paw-print.
Yes, ma’am!")
:format(webp)/http://s3.amazonaws.com/projects-files/116/11670/1167008/0bfce7ca-50a1-4ecc-ba04-ab26ca60e133.png "70s & Sunny is a local San Diego skin care brand, that caters to the unapologetical Californian women.
A fun, quirky, energetic brand that wants to create an urban comunity for the city girl that loves a coastal vibe. Witty, relatable, smart and with a sweet tooth for a good pun and an extra glass of wine.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6491/649133/657005fc-dd21-4a0b-9d70-8faec6168342.jpg "The fourth edition of the already highly trending Offensive Crayons comes with adult rated content, kink and fun.")
:format(webp)/http://s3.amazonaws.com/projects-files/34/3400/340029/5f0a61d7-2bf7-4b99-8748-a57e9f7c63b7.jpg "Y-Juice is a New York City themed juice bar that unites health with hip hop and culture. All New York boroughs have a theme, every juice has a name, every bottle has a story.")
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:format(webp)/99designs-contests-attachments/103/103336/attachment_103336259 "A premium black and sleek cardboard box, with the capacity to hold 4 coffee SKUs.")
:format(webp)/99designs-contests-attachments/83/83124/attachment_83124195 "A winter edition of the iconic Jagermeister packaging")
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:format(webp)/99designs-contests-attachments/73/73339/attachment_73339211 "Modern and bold labels for organic cricket flour")
About
I am a Master Architect & Creative Director from Bucharest, Romania, who owns a Creative Studio specialised in visual content creation.
I have 13 years of experience, in all types of design: furniture, interior, product, fashion, packaging, marketing & media, web and much more.
𝗣𝗹𝗲𝗮𝘀𝗲, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗿 𝗶𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝗮 𝟭-𝘁𝗼-𝟭 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗾𝘂𝗼𝘁𝗲.
Cheers!
Country:
Romania.
Member since:
August 11, 2015
Reviews
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"It was really the best design by far. outstanding"
wunderlandblueteY
reviewed about 1 year ago
"Thank you for your feedback, it was fun and a pleasure working on this project.
If you ever need something else, let me know.
Cheers,
Luana"
Luana Stefan
responded about 1 year ago
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"Second project entrusted to Luana!
If you have an e-commerce brand, I highly recommend you her services :)
Went above and beyound for us"
Anonymous client
reviewed over 1 year ago