Portfolio
:format(webp)/99designs-contests-attachments/102/102616/attachment_102616363 "This coffee shop was looking for something that was timeless and classic.
A serif typeface with a bold and beautiful ampersand brings it all together.
I chose to highlight the Coffee & Goods portion because anyone walking by their storefront would at least know what the shop is, even if they were unfamiliar with it.")
:format(webp)/99designs-contests-attachments/102/102579/attachment_102579778 "The company wanted a refined and classic logo.
The serif typeface achieves this while the wing shape anchors the whole logo together.")
:format(webp)/99designs-contests-attachments/102/102552/attachment_102552295 "The name of the company speaks for itself. I wanted a simple wordmark that embodied the to-the-point name.
I do really enjoy the fact that the period after \"Just\" could imply that this company is honest and fair. For an insurance company, that could be a powerful brand play.")
:format(webp)/99designs-contests-attachments/102/102513/attachment_102513842 "A handwritten script on top of a bold sans-serif typeface blends the ideas of human empathy with strong leadership.
Avoiding stock imagery, icons, and motifs keeps this book from looking like the countless other business books that live on store shelves.
The \"highlighter\" orange immediately draws attention to the cover, like urgent memos left around the office.")
:format(webp)/99designs-contests-attachments/102/102396/attachment_102396153 "This custom 8bit wordmark implies that this is a tech/IT company without unnecessary icons or cliché symbols.
While many programming fonts are monospaced, I had to kern the \"r\" and \"g\" closer together to make it look right.
Developers, engineers, programmers often do their work using inverted colors (easier on the eyes), so I showed both a light and a dark palette as a further nod to the industry.")
:format(webp)/99designs-contests-attachments/102/102369/attachment_102369654 "Client wanted something appropriate for recent college grads and working young professionals.
Simple, geometric design invokes the look of the apartment building.
The colors are muted earth tones that are synonymous with the southwest.")
:format(webp)/99designs-contests-attachments/102/102341/attachment_102341114 "LandedVibe is new events company, that puts on unique experiences via indie-minded hosts.
———
• Full logo on back makes company identity easy to comprehend
• Subtle color gradient on back of card matches app-launcher icon
• Simple front keep employee information front and center
• UV spot-gloss plane and swoosh elements on front to give a little surprise and delight (this would glimmer in the light, similar to a reflection)")
About
I'm a UX/UI designer by profession, and love projects that bring new products or businesses to life. My wheelhouse is branding, web, and marketing.
To me, if a design is immediately understood, it's good. If it needs explaining, it's not strong enough. Attention spans are only getting shorter and shrtr by the sec.
I don't have an ego and I love taking feedback. I'm in it for the craft, the solution-finding, and the satisfaction of delivering what clients have in their mind's eye.
Country:
United States.
Member since:
December 07, 2018