nelly.roth got their new by running a design contest:
Check out nelly.roth's contest…
The Brief
Industry
Animal & Pet
Color inspiration
Company name
SmoothieDog
Existing website
...
The Brief
Product name
SmoothieDog "Bites"
Description of the product
EN: We are SmoothieDog - the most innovative supplier of dog and cat ... We specialise in smoothies for ... Our range includes eight different varieties and regular limited ... All the ingredients used in our dog smoothies are...% food ... We use pure muscle meat, vegetables, fruit, herbs and ... We only put in the bottle what it says on the ... We completely avoid additives, by-products, sugar and ... Every four-legged friend can smell and taste ... Our products stand for quality, flavour and ... In addition to the smoothies, we are now also launching a freeze-dried ... The SmoothieDog ‘Bites’. We need packaging for ... There will be three different flavours (beef, chicken, lamb). The snack represents the same values as our ... The composition is also almost identical to the contents of the ... It just has a different, firmer ... (Pictures of the product are attached) DE: Wir sind SmoothieDog - Der innovativste Anbieter für Hunde- und ... Spezialisiert haben wir uns auf Smoothies für ... In unserer Sortiment gibt es acht verschiedene Sorten und regelmäßige ... Alle im Hundesmoothie verwendeten Zutaten haben...% Lebensmittelqualitä... Wir verwenden reines Muskelfleisch, Gemüse, Obst, Kräuter und ... Bei uns kommt nur das in die Flasche, was drauf ... Wir verzichten komplett auf Zusatzstoffe, Nebenerzeugnisse, Zucker sowie ... Das riecht und schmeckt jeder ... Unser Produkte stehen für Qualität, Geschmack und ... Neben den Smoothies bringen wir nun auch einen gefriergetrockneten Snacks ... Die SmoothieDog „Bites“. Hierfür benötigen wir eine ... Es wird drei verschiedene Sorten geben (Rind, Huhn, Lamm). Der Snack vertritt die selben Werte wie unsere ... Auch die Zusammensetzung ist fast identisch wie die Inhalte der ... Es handelt sich hier lediglich um eine andere, festere ... (Bilder des Produktes findest du anbei)
Description of the product target audience
EN: The target group is dog owners of all sizes, breeds and ages, as the products are suitable for all ... The main target group is...% female and aged... ... DE: Die Zielgruppe sind Hundebesitzer egal welcher Größe, Rasse, Alter des Hundes, da sich die Produkte für jeden Hund ... Die Hauptzielgruppe ist zu...% weiblich und im Alter von... ...
The Brief
Style attributes
The Brief
Design needs
We need a full-cover packaging design for the stand-up bag of our new dog ... You can find all essential information here: Here are a few specifications: - As on our smoothies, the brand logo ‘SmoothieDog’ should be placed upright and clearly recognisable (see product images of the smoothies attached). - In addition, the product name ‘Bites’ and the variety should be mentioned in the ... - As it is the same recipe for our three smoothie varieties beef, chicken and lamb, it would be nice if the design reflected the commonality (not a must). - For your design, you can choose one of the flavours ‘Beef’, ‘Chicken’ or ‘Lamb’. - We would like a viewing window so that the customer can get an impression of the product without opening the ... The size and shape don't ... However, it should fit in with the ... - It is important that, as with our existing products, the high quality and naturalness of the product is ... - The new product packaging should also look good alongside our other products and harmonise visually with ... - Finishing of any kind is possible You are free to create the rest of the design! We look forward to your ... DE: Wir brauchen ein vollflächiges Verpackungsdesign für den Standbodenbeutel unserer neuen ... Alle cihtigen Informationen dazu findest du hier: Hierzu ein paar Vorgaben: - Wie auch auf unseren Smoothies, soll das Markenlogo "SmoothieDog" hochkant und gut erkennbar platziert werden (Siehe hierzu Produktbilder der Smoothies anbei). - Zusätzlich soll der Produktname "Bites" sowie die jeweilige Sorte textlich erwähnt werden ... - Da es sich um die gleiche Rezeptur unserer drei Smoothie-Sorten Rind, Huhn und Lamm eignet wäre es schön, wenn sich die Zusammengehörigkeit im Design widerspiegelt (kein muss). - Für deinen Entwurf kannst du dir eine der Sorten "Rind", "Huhn" oder "Lamm" ... - Damit der Kunde ohne Öffnen der Verpackung schon einen Eindruck des Produktes bekommt, wünschen wir uns ein ... Größe und Form sind hierbei ... Es sollte jedoch ins Design ... - Es ist wichtig, dass auch wie bei unseren bereits bestehenden Produkten, die Hochwertig- und Natürlichkeit des Produktes unterstrichen ... - Zudem sollten die neue Produktverpackung gut neben unseren anderen Produkten aussehen und optisch mit diesen ... - Veredlung jeglicher Art sind möglich In der restlichen Erstellung des Designs bist du frei! Wir freuen uns auf deinen ...
Package dimensions
... x... mm (geschlossenes Format)
Attachments
The Brief
Attachments
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional designers to turn your ideas into reality.
winner
Select your favorite custom (Or two! Or three!). And the design is all yours.
nelly.roth collaborated with designers to refine their ideas
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And then… they selected a winner!
Client review
This is the second project we are working with her on. Love it. Very patient and talented.
AnonymousAlong the way, they met lots of talented designers…
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