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99designs client
Matthias.steinberg got their new by running a design contest:
Winner
"packaging or label design für Alchemy Berlin Brewing" winning by virunga
The avatar of virungaby virunga

packaging or label design für Alchemy Berlin Brewing

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Check out Matthias.steinberg's contest…

The Brief

Industry

Food & Drink

About us

Craft beer brewery in ... Craft beer is beer produced in small batches 'by hand', typically a taste is achieved that is different from the large 'run of the mills' ...

What's your vision?

I need a logo/label for a beer ... The product is craft ... The company is called "Alchemy Berlin Brewing". The slogan is "Breaching the German Law of Purity since..." Important: If you think beer logo and label (especially in Germany) - everything you think of is exactly what I DONT ... The logo/label needs to transport that this is not your traditional brewery that is competing on 'pure water' and "brewing tradition since...hundred whatever"... the exact ... It needs to be - EDGY - - DIFFERENT- - PROVOCATIVE- (... unpolished ?) Why? In my opinion ordering a beer at a bar is ok, but far less exciting compared to the latest drink the scene has embraced (... rum club mate currently). Lets make choosing a beer excting, fun and -yes- cool ... For one the product (beer) itself needs to be awesome and tasty, but also the image portrayed needs to be fresh, surprising, ... Check out Fritz Cola (a german company that is competing with a coke against Coca Cola). They achieved ... similar in the softdrinks ... In beer there is Flying Dog Brewery and BrewDog that are doing the edgy ...  I like the idea of using ... that is looking more naive and less like what any standard marketing agency will come up ...  That's it, I am curious!!

The Brief

Other notes

Color scheme does not ... I am thinking reds and blacks & whites ...  Please see the attached ... Update: I realize I need ... rather edgy and provocative, as my initial brief suggested! People should see the bottle/logo from far and think: I wonder what the heck this drink could be (It certainly should not look like the traditional beer) and secondly when reading close it should communicate to be different by communicating "I have been brewed rather with poison than pure mountain water"

Bronze package

Every design category has flexible pricing for all budgets. starts at NOK 4,499.

File deliverables

Full copyright with production-ready files for digital and/or print.

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It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .

Designers across the globe delivered design magic.

contest entry by virunga
by virunga
contest entry by virunga
by virunga
contest entry by DESIGNEROFAWESOME
by DESIGNEROFAWESOME
contest entry by virunga
by virunga
contest entry by WAV design
by WAV design
contest entry by Flowergen
by Flowergen
contest entry by kirs10dee
by kirs10dee
81

design entries

You’ll get loads of concepts from experienced designers around the globe.

19

designers

Work with talented, professional designers to turn your ideas into reality.

1

winner

Select your favorite custom (Or two! Or three!). And the design is all yours.

Matthias.steinberg collaborated with designers to refine their ideas

contest entry by FBrothers
by FBrothers

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And then… they selected a winner!

The avatar of virunga
virunga
Top Level
5(13)
Winner
Winning design by virunga
Design by virunga titled "edgy, irreverent beer label, for Christmas"
Design by virunga titled "Nero d'Avola Wine Label"
Design by virunga titled "Follow the White Rabbit Wine Label"
Design by virunga titled "Create a modern and elegant Hermit Crab logo."
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Client review

As always a dream to work with you. Thanks so much!

Anonymous

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