Background information
Name to incorporate in the logo
The Daily E
Slogan to incorporate in the logo
Not
Description of the organization and its target audience
We support entrepreneurs by providing quick easy actionable tips that make their life better and easier.
Target audience: Entrepreneurs (startup and established) 28 years old - 60 years
Industry
Business & Consulting
Visual style
Colors to explore
Other color requirements
Mauve/orange gradient
Or sky blue orange gradient
Style Attributes
Design inspiration
References
Attachments
Other notes
Industry is: Entrepreneurship, Wellness
Logo feeling: Welcoming, uplifting, inspiring, clean
Brand:
The daily e is a delivery service / blog offering quick useful tips for entrepreneurs to make their life easier and better.
Primary message to convey to viewers:
The Daily E is a helpful, quick friendly platform to help busy entrepreneurs manage stress, learn new skills and connect with other entrepreneurs.
Unique story behind the brand?
https://thedailye.blog/about/
bio in current website.
Adjectives or words that best describe the brand:
Lighthearted, helpful, supportive, informative, uplifting,, quick, innovative, inspiring
Links of any brand identities we like:
These are newsy type blogs
James Clear
https://jamesclear.com/
Medium https://medium.com - newsletter - bold color
She Owns It
https://sheownsit.com/
Site is pretty busy however
I like the:/ABOUT/WRITE FOR US/CONTRIBUTORS/CONTACT pages - I would like a Write for Us page
Gabby Bernstein - like this font clean and simple (but I also like nytimes type font that is currently on site too) https://gabbybernstein.com/
Seth Godin - not crazy about design but it’s classic blog and posts are short (similar to Daily E)
https://seths.blog/
Goop:https://goop.com/ (top header only - black and white streamlined - otherwise it’s too busy.
5 adjectives or short phrases, describe your brand’s desired look and feel: Warm, conversational, uplifting, streamlined, clean, simplicity, fun
Feelings we want people to feel when they see the logo:
Inspired, uplifted supported, welcome. A space they can rely on.
Primary colour notes:
Blues or White or neutral background with mauve purples orange gradient highlights or logo.
Black font friendly reminescent of NY Times
Secondary colour notes:
White or neutral background with black font mauve/purples or sky blue with orange gradient highlights ..maybe no gradient just a strong color
Basic human desire we want to evoke in people when they see the logo/brand:
INNOVATION, UNDERSTANDING, FREEDOM
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.