Background information
Organization name
EasyPayDirect
Description of the organization and its target audience
We help online business accept credit cards to process online transactions - quickly, Easily and securely.
Industry
Accounting & Financial
Primary objective of the landing page
Lead generation (e.g. email capture, sign up, coming soon)
Existing website
Visual style
Style/theme ideas
Here is our style guide - https://drive.google.com/file/d/1fT…sp=sharing
Inspirational websites
https://www.soarpay.com/
Lots of social proofs, they have a great section for the different types of industries they serve.
Like how they use tab menu in the content to organize different topics with details in the same sections
https://drive.google.com/file/d/1GkQMy6cq8l84VKHgNw7nA1fkYjqvZt8G/view?usp=drivesdk
https://www.deposyt.com/
Clean design and animation on scrolling ... Do not like the "Toony" styling of the site
https://stripe.com/
Competitor site
https://staging-easypaydirect-epddev.kinsta.cloud/
This is an old design we worked up we are not married to it but has some of the elements we are looking for
https://staxpayments.com/
We like the big header above the fold home section ... all the sub pages also have a clean top section ... We really like the top left logo animation on scroll from the long worded logo to just the symbol.
We would like the same feature where the EasyPayDirect long horizontal logo then animates down to the the EPD Diamond.
Content details
Elements to include in the landing page
Top section for a video that can be easily swapped out for signup form is needed. Clean defined cuts between sections.
Block style design to be able to re-use the section across the site.
Avoid using any Credit card Machines / Credit card Terminals in the design..
We only focus to process payments Online.. so no machine/terminal should be represented in the design.
References
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Other notes
Mobile First Design... Less is more looking for a clean design... Make section re-usable across sub pages...
Contest deliverables
1 x Digital design
Final files
You will be required to provide either a PNG or a JPG file. Please check with the client to see if they have a preference.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.