Our product is selected for aesthetics and functionality. Therefore, the site should be designed to be VISUALLY STIMULATING.
Homepage: We want big featured images of our bridges via a cool slider with an introduction of who we are. The page should direct customers to search or browse all our products. It is important that our experience and expertise in construction and manufacturing is communicated in a subtle way. Additionally, we are preparing to launch a new design tool named BridgeScope. We have established a separate url for it, http://www.usbridgescope.com. This tool provides users with a tremendous amount of information that is custom to their project. User is required to create an account and enter basic information about their project. In return, within a few minutes, custom information shows up in their inbox. It is important that there is a place for BridgeScope on each page that is created.
Products: The page should be designed to allow visitors to quickly and easily see the variety of products that we have along with their unique features. From each product, users should be able to easily access product case studies. The page should not appear cluttered.
Services: The page should effectively communicate the services that we provide. Should also visually communicate that there is a process to procuring our products and communicate what support we provide along the way.
Start your project: This page should have a large image of one of our blueprints along with three unique places displayed for a user to go. 1. BridgeScope, 2. Specifications, 3. Request a Quote.
Blog: This page should be visually stimulating and will be updated frequently as we create and publish content regarding projects won, completed, industry news, etc. The created content's primary objective is to attract traffic which will be accomplished through SEO.
Contact us: A page that is visually stimulating and allows for a user to contact us via email of by phone.
Each page should have some consistent elements that provide a means for a user to contact us, request a quote, blog.