Completed contest

Website upgrade needed for French natural hair care brand

Andrew Dixon needed a new web page design and created a contest on 99designs.

A winner was selected from 34 designs submitted by 8 freelance designers.

34
entries
8
designers
1
winner

How Andrew Dixon started their web page design journey

Company name

Klorane

Overview

Our client is Pierre Fabre, the brand they wish to promote via the website is Klorane. The current website is http://www.laboratoires-klorane.com
and in French (although there is a link to the English version). Pierre Fabre in the UK want to try to keep within the look and feel of the French version yet offer visitors a fresh and exciting experience. They want to communicate trust, education and simplicity whilst being environmentally responsible, ethical and conveying the message that they are experts in botanics.

Tell us a bit about who you are and the people you reach

Primary audience is women ABC1 25+ years old. Well-educated.
Products appeal to people who care about their self-image but also have a real concern about the environment. They are likely to recycle and purchase organic products - and will pay more for a premium product.
Sourcing products from department stores and pharmacies the consumer is looking for quality yet also wants to know from where these products originate.

Requirements

A home page, a product detail page and a general info page
To reflect the look and feel of the French version without being a duplication.
Logo - as attached
Colour pallet - clear, clean and natural
Screen size - to fit 1024px width

Home page
Elements to include (look at http://www.avene.co.uk for guidance):
- member login box
- store locator box
- search box
- large widget to contain video content (refer to exisiting site)
- 3 smaller widgets promoting:
- New product
- Discover the plants
- The Phytofiliere

Main navigation:
- Home
- The brand
- Hair
- Eyes
- Expertise
- News & press
- FAQs

Page footer:
Left - Pierre Fabre Ltd | MSO.net
Right - Low graphics version | Printer friendly | Site map | Legal | Last updated xx/xx/xx

Product page
Elements to include:
- member login box
- store locator box
- search box
- Main navigation:

Sub-navigation (via 'Hair')
- Hair loss
- Ultra gentle
- Dry
- Oily prone
- Dull
- Sensitive scalp
- Coloured hair
- Fine hair
- Highlights

Product information needs to be displayed (tabs may need to be introduced since so much information available)
- Image
- Short description (with link to more info)
- Action
- Application
- Proven efficacy
- Ingredients
- Information about the plant extract
- More products in range

General info page
See attached document for detail of sub-nav applicable to the Brand (main nav item)

Custom package

$1,194

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Deliverables

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