Website Redesign - Jim S. Adler & Associates

Jim S. Adler & Associates

http://www.jimadler.com Jim “The Texas Hammer” Adler has been a prominent Texas personal injury lawyer since the 1970s. Texans know the Adler brand via years of TV advertising, which he pioneered, appearing in his own ads. Mr. Adler is one of Texas most prominent lawyers and recently was profiled in the award-winning Texas Monthly magazine. His law firm fights for victims’ rights to financial compensation after injury accidents involving a car, truck, bus, motorcycle or other vehicle, as well as other injuries due to negligence, such as those from defective drugs or products, premises liability, drunk drivers, texting drivers, etc. The Adler law firm has offices in Houston (the home office), Dallas and San Antonio but serves all of Texas. The firm is active in social media such as Twitter, Facebook and blogs and produces its own videos in-house for distribution throughout the web.

http://www.jimadler.com Persons who have been injured in accidents due to the negligence or recklessness of other persons or entities. A significant portion of the clientele is Hispanic, yet many are English-speaking Hispanics. (A separate all-Spanish Adler website is located at http://www.elmartillotejano.com.) A significant portion of the clientele also is blue collar. The clientele needs financial recovery after an injury accident due to others’ negligence. Many of their cases are settled out of court, but if necessary will go to trial.

site needs streamlining and silo focuses, with homepage emphases placed on car, auto, bus, truck, motorcycle, bicycle, SUV, 18 wheeler and other traffic accident injuries. A more pleasing color scheme and eye-catching design are encouraged. PLEASE FOLLOW THE ATTACHED EARLY DRAFT MOCKUP and the notations on it as a guide for your own design. The law firm’s Free Case Evaluation form must be prominent and should pop out in the design and be above the fold. The law firm’s 800# must be prominent above the fold. photos should be warm and inviting, while also evocative of the seriousness of a lawyer’s mission. Also worth highlighting is a link to the firm’s News and Views blog, its second-highest web traffic site after the chief website itself. . The law firm also produces many videos in-house, and one or more of these can be showcased on the homepage. That said, the current homepage is far too cluttered with various elements and links and needs far more focus. Interior pages should be organized to follow that focus. At least one image of Mr. Adler should appear prominently on the homepage, and legal disclaimers must appear at the bottom. . The home also should include a “Se Habla Espanol” as well as an element for subscribing to the firm’s emails by providing your email. A refreshing color scheme is welcome. SEE ATTACHED FILES. for the subpages see pdf's only 1 subpage required