The _primary goal_ of the site is to generate qualified leads for disability benefits appeals. In part, the content areas of the site are intended to help visitors self-qualify (IE: find out where they fit in the process and that we can help them, OR if they are not entitled to benefits they would learn that and not contact the firm.)
HOME - Will address key message, call to action (call / form / email), and the ability to navigate to both the content areas and firm info. [More info on this below].
CONTENT - We would like your expertise in determining how to present disability law content in a clear manner and with a clear call-to-action for contacting the firm. [More info on this below].
NOTE ABOUT THE LOGO
You will receive various versions of the logo in the zip file. In our deliberations on logo design we were taken with the jpeg NOT in the zip (9345315-original.jpg) but feel free to try what feels right to you. We'll give timely feedback if it isn't working for us.
ADDITIONAL INFORMATION ABOUT HOME / NAVIGATION
We don't know exactly how to approach the main look of the site. We have a direct competitor that think has an attractive approach (http://bit.ly/rtgpw3). Others take a more formal approach, and include a portrait of the firm owner (http://bit.ly/pl3Mxf). Thoughts?
HOME should have a clear call to action for 1) calling, or 2) entering a form).
HOME should provide links to content areas addressed below and probably the ability to search the site for content.
HOME and other pages will have nav for Firm Overview (about), Staff Bios, Content Areas (see below), and Admin (Privacy, Legal, etc). These Admin links should appear in the footer.
The site will have a moderate amount of content. We would like input on how to present this effectively in order to get qualified beneficiaries (applicants) to contact the firm.
CONTENT AREAS and all non-HOME pages should have breadcrumbs to help the user understand where they are on the site.
All CONTENT AREAS will have a call to action (to both call or submit a form) prominently displayed.
Examples from other firms include:
We can provide additional examples or answer any questions you might have.
Current draft of content areas are:
Why Choose Us
Social Security Disability & SSI Overview
Supplemental Security Income (SSI)
HOW TO APPLY FOR SSD & SSI
HOW TO PROVE DISABILITY
Should I Try To Work?
HOW DO I APPEAL?
Social Security Over Age 50
Depression & Mental Illness
Back, Neck & Knee Pain
DIABETES & DISABILITY
CHRONIC PAIN & FATIGUE
ANXIETY & PTSD
OBESITY RELATED DISABILITY
AUTOMATIC MEDICARE/MEDICAID DISABILITY
Alaska Social Security Disability
Veterans Disability Benefits (VA)
Railroad Retirement Board Disability (RRB)
FAQ’s (i.e. What Diseases Qualify for SSDI or SSI)
Articles / Blog