CTTC Tours is a small company offering high quality Bicycle Tours with a very personal focus. We create and run bike tours because that is what we love. We are owner operated and our tagline is "Imagine the memories you'll bring home...". That, along with a sense of quality is the value we want to convey.
We have lots of photos and testimonials we would like to showcase, they can be used for comping purposes and found here http://picasaweb.google.com/cttctours .
Essentially we want the site to whet viewers appetites to get in touch with us in person.
Get our full story at http://cycling-centuries.com/fronto…_cttc.aspx
World travellers, Male and Female, 30’s to 60’s, middle to high income, based in USA / Canada / UK / South Africa & Australian. This is a well established market who knows exactly the product they are are looking for. Most will have travelled on a bike tour previously.
We also want to reach out to first time bike tourers.
We need two layout designs: Homepage & Bike Tours Landing Page. these will define the layout for the rest of the site.
The site should be simple, easy to navigate, memorable, friendly and appealing generally.
Guide your design by these keywords: Elegant / Simple / Engaging
The overall theme behind the site is that of a showcase or album - the real draw should be the content. The site design should perfectly lay out the content with minimal fuss and maximum ease of use.
The colour palette is white / gray / black / and yellow - but you are welcome to a dashes of colour to highlight sections or special information, etc. remember that a lot of colour will come from the images we use.
We have pretty much defined the Fonts used:
Body text Titles: Georgia
Body text: Trebuchet
Section Heading: script font Rage italic or Jane Austen.
We want to get viewers to ask for more information but at the same time linger on the site looking through photo & video galleries, testimonials, news and past events. So just enough info and images to get them interested - full itineraries are emailed to interested parties.
All pages will have custom widgets such as similar tours / postcards / testimonials / special offers, etc.
Entice and anchor viewers. Nice clean layout so they can find info they want at a glance. Not too much detail here, really just want to drive people into the site. The required elements are shown in the attached files - or as per our current homepage http://www.cycling-centuries.com
Bike Tours Landing Page
This is a landing page for bike tours, by country. E.g: http://www.butterfield.com/France.aspx
This will be the template for page navigation for the rest of the site, so we may need two menu bars - horizontal and vertical.
The homepage will naturally inform the inner page designs and we are open to creative ideas even regarding content elements, i.e, what information is shown on the given page.
Likes: Nice and simple / Easy Navigation / Friendly
Dislikes: Dated design / Not exciting / Does not exude quality