http://zolve.com nis a real estate information site. It is not about homes for sale, but about the "context" around the homes.
This is business and passion for me and my family - not a job to me. So, I love working on this site and like working with people who are really good at what they do. I am not good at design and layout and don't mind paying well for someone who is. My site is a great place where real estate agents and local folks can share information about their cities and neighborhoods so that people moving to the area can get a feel for the "brand" of the area.
We are making changes to make the site more fun and engaging after some beta feedback. This site redesign is a significant part of that.
If you can create a feeling that participating in the site would be fun and safe and legit, then this is the job for you.
I will provide very timely feedback and guidance. This is a priority to me.
The primary audience is people looking for real estate information about cities, towns and neighborhoods. The typical use case is a person who is moving to a city and curious about the neighborhoods in that city to help him/her better specify a home search. Most people will find the site through the long-tail search and land directly on the city page rather than the homepage at zolve.com.
Our focus in the beginning will be to attract real estate agents to contribute to the site since they know great amount of information about their areas and we provide some business motives to them to participate.
The project is to redesign 2 primary pages of the site with a fresh look and feel that gets across the feelings and messages we want people to have when they arrive at the site for the first time. With these two pages redesigned, I'll be able to carry that theme through the rest of the site after this project's completion.
So looking at the city page, here are some things that could be better:
1. better looking "street sign" at top.
2. better looking header area in general.
3. better looking sidebar boxes
4. better looking color plan / font plan?
The challenge is that we are providing a lot of information but it is important to me that the site does not feel cluttered or stale. It needs to come across as fun and professional and not too... how do I put it too "over-the-top web 2.0ish" if that makes sense. How do we incorporate the best of web 2.0 design styles without going to far and the site feeling "punchy" or "lightweight"? I need someone who can do that.
Take poetic license because your creative genius is what I am hiring. If this means we need to change our color scheme - show me why! I need the site to look less "Wikipedia" and more friendly, accessible and fun.
Before you start, I need take a look at the site and attached PPT.
Delivery preference is high resolution images that are a lossless graphic and we can re-size, etc. without getting artifacts.