Completed contest

Stylish Wedding Shoes Ecommerce Website Design Needed

Carolylee11 needed a new web page design and created a contest on 99designs.

A winner was selected from 85 designs submitted by 21 freelance designers.


One of the designers who made it happen

Winner - tawondas
It was great working with Tawondas. He created a brilliant first draft of the design as per our requirement, and worked very diligently with us to make refinements. He was also very open to feedback and overall, very professional. The end result was a beautiful product, which we really love! Look forward to working again with Tawondas.
- Tanushreekirti

How Carolylee11 started their web page design journey

Brand name

Wedding Feet


We are a team of bridal stylists looking to have a redesign done of our site. Specifically, we consult to many brides regarding their wedding shoes, dress, and the overall look they want for their wedding. We love weddings and have been in the wedding business collectively for a long time. However, our site does not reflect our personality and we want it to reflect our love of weddings, fashion sense, and particular taste. Also, for our site, we specifically curate and select all of the shoes on display. This way, women do not have to search all over the web for the perfect shoe. We want to show brides that come to the site that we are there for them, we are trying to save them time, we have selected the most gorgeous, beautiful shoes for them and they will look fabulous on their wedding day with a little advice from us. One of us will be leading this effort and responding with as much feedback as possible.

Finally, we may contact the winner for other small jobs for the site design.

Tell us a bit about who you are and the people you reach

We are targeting brides, bridesmaids, ,mother of the bride, girlfriends helping the bride and anyone else looking for their perfect wedding shoes. These brides are stylish, feminine, and selective and obsessed with finding the perfect shoe for their wedding day.

Desired Style: Feminine - this is for wedding shoes and brides so needs to be girly, feminine, but modern and stylish. Also needs to be clean and easy to navigate

Desired Color Scheme: Looking for something feminine plus something bold - needs to be for a wedding theme, so brown plus pink, or gold and turquoise, or gold and pink, or green and pink, open to ideas


Goal: The goal of the site is to showcase the shoes and encourage customers to click on the links to the shoes.

Feedback Availability: I will be monitoring the contest throughout each day and can respond to questions fast. You can PM me and I can also give you my IM information.

Limitations: The site will be Joomla based, so please keep that in mind when you are designing a sample for us, although it shouldn't really cause any limitations.

Accepted File Formats: Standard downsampled web resolution formats (.jpg, .gif or .png) or layered formats (.psd), expected for site, however, full print-resolution (300 dpi+) vector or layered format source images also needed.

Logo: We are looking for a simple new logo. If you are able to incorporate it into the design, that would be fantastic.

Size: We are looking to make this fit most browsers. It seems that a screen width 1024 x 768 is the most popular. We would like to consider a centrally aligned 940/950px wide 'design' although consider the remaining pixels at each side of the 'design' so it doesn't look out of place in a browser with white space at either side. Ideally, use a tableless layout for your design, with % widths that expand and contract to fit a visitors browser setting.

Number of pages


Page descriptions

Tagline: Wedding shoes hand picked by top bridal stylists.

Header: "Please include logo, also try out a search box here or in the navbar. Would also like to include links to Facebook and Twitter as well as a space for this message: "Need help finding your bridal shoes? Ask our bridal consultants""

Navbar: Try out a search box here or in header. Also include the following tabs: Home, Bridal Stylists, Wedding Blog (please add room for 2 more tabs).

Sidebar: Not necessary to include the advertisements, focus on the links and buttons. Would like to see it on the left, but may move it back to the right.
Here are the navigation groups that should be displayed (refer to for the specific links):
1. Featured Shoes
2. Shoes by Color
3. Shoes by Heel Height
4. Buying Tips

Also, please create the following buttons:
1. Text: Need help from our bridal stylists?
2. Text: Win Your Dream Wedding Shoes
3. Find Me the Perfect Bridal Shoes

Body (Top part of Content): Would like an area that links to different shoes. Please use the same 10 boxes shown on right now (top area that starts with White Wedding Shoes). Please use your own creativity to showcase this area. Use the same titles. Pictures can be optional depending on what looks best (with or without photos). I can send photos if you can't find photos of those color shoes.

See below

Existing website

From above

Body (Rest of Content): "In order to display the shoes, there needs to be a blank area where we can auto populate the current area that displays shoes. Notice the current site has a huge area where the shoes are automatically fed in. We can change the following items about the boxes:
Size of box, font style and color, button color and font color in button, image placement (left or right or top), border size, color (and even remove the border)
Please play with the design of the boxes and create them to best fit the new design

Also, we would still like to include the different categories of shoes. So, each of the categories that are currently on display (Ivory Bridal Shoes, White Bridal Shoes, Blue Wedding Shoes, etc.) will still be displayed with a group of shoes underneath. Text will stay the same as well so please incorporate.

Finally, towards the top, please play around with a ""Bestsellers"" area that will feature a number of different wedding shoes that we will rotate. Please create the area and see how it fits with the rest of the layout. We may or may not want this, but would like to see how it will look with the page."

Footer: Content same as what is currently on site

Additional Notes: "Any artwork created should be original. Any stock photos used should be royalty free for commercial use. You must transfer copyright over to us with the files. Full print-resolution (300 dpi+) vector or layered format source images also needed.

Any fonts or stock imagery must be included with the design with all proper licenses."

Don't want: Don't want a large blank area showing extra content, want customers to get right down to navigating the store and searching for products

Here is the existing website:

We reserve the right to not choose a winner if the submitted designs don't meet our requirements."

Example websites

1. - like how they are really showcasing and featuring the products. Products are clearly displayed and easy to see.

2. - like how they are able to feature each individual product, easy navigation and repetition of products

3. - like how they are able to showcase lots of products and categories clearly. Don't like how left nav looks a bit too crowded. Like the middle area which is showcasing many products well.

4. Sites that have the wedding look and feel:,,, - like how all of these sites really convey a look and feel of weddings from the color to the font to the style.

Bronze package


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