This site is done in joomla, and we would like designers to keep that in mind. Aside from that, the objective is to make our site look like a million bucks. Extra attention will be given to designers that integrate things like
1) Press Mentions
2) Customer Testimonials
3) Logos, and Brand Images
In particular during the checkout process, we are keen on adding the Better Business Burea Seal of Approval, a way to show SSL security, and the thawte/verisign logo.
We want folks to feel that we are a trustworthy company and have a solid product. Credibility is important to us. Things like a follow us on facebook, or twitter would be cool, as would videos on the page (youtube)
We the concept on the http://www.dell.com/ where 5 different value propositions are presented to a consumer , and rotate
Also we need a better support interface. We use a tool called Kayako, but we need a better user interface that is optimized for joomla.