#1: Homepage for Project Implicit Information and Services
Our current website is inadequate and outdated (http://projectimplicit.net/). It does not use space well, is hard to read (font size and style), and no longer serves the needs of our visitors. Please disregard the current page, we wish to start fresh with a new design. We are looking for a “clean”, easy to navigate design that will direct the three types of visitors to where they need to go. We are seeking a re-design of our website that will offer a simple and elegant user experience, with a professional feel.
This page serves:
Researchers: Who are seeking research articles and materials, ways to use PI resources, and information on the laboratories and people of Project Implicit
Corporations and other consulting clients: Who are seeking consulting or training services for diversity, leadership, and change. Services are web-based and in-person consulting and educational training.
What SHOULD be present:
1. A “clean”, navigable design. All pages should retain the same navigation header, footer, and a main content/text block where we can enter our own content.
2. Primary buttons/links for: Home, About Us, For Organizations, For Researchers, Products and Services, Contact Us. [Perhaps a second row for showing submenus of each of the primary links.]
3. Space for some written content
4. Space for a few buttons/images that link to other parts of the website (including page 2 of this brief)
6. The page should be adaptable to serve as the template for all of the subpages with much more written and perhaps visual content.
What SHOULD NOT be present:
1. We do not want lots of visuals/video/moving content.
#2: Main landing/jump page for Project Implicit (https://implicit.harvard.edu/)
The purpose of this page is to guide visitors to the different websites that comprise Project Implicit. It is like http://www.wikipedia.org/ that provides a jump point to different sites. This page serves the GENERAL PUBLIC. The content on the page changes very little over time.
Overall, the layout of the existing page is okay, but could be improved substantially. We have outgrown the present design. For example, the Project Implicit Mental Health link and Featured Task links are temporary and should have the same visual status as “Demonstration” and “Research” buttons.
Also, we would like for this landing page and #1 (http://projectimplicit.net/) to be integrated in the sense that they have elements of a single look-and-feel. Those design elements will also eventually be incorporated into redesigns of the other websites in the network (Demonstration, Research, etc.).
What SHOULD be present:
1. The new Project Implicit Logo. The name of the organization “Project Implicit”. [Note: The logo is fixed, but the color scheme is not. Also, the website name “Project Implicit” is fixed, but the font and color presentation is not.]
2. Prominent buttons to four main sites: DEMONSTRATION (https://implicit.harvard.edu/implicit/demo/), RESEARCH (https://implicit.harvard.edu/implicit/research/), PROJECT IMPLICIT MENTAL HEALTH (https://implicit.harvard.edu/implicit/research/), and FEATURED TASK (https://implicit.harvard.edu/implic…dtask.html).
3. There should be a small space for explanation of what each site is. The content will be just a sentence or two, similar to what it is on the existing landing page.
4. The flags on the current landing page take visitors to nation-specific versions of DEMONSTRATION -- there should be some easy (and attractive) way for people from those nations to identify and find their website. We like flags, but it does not necessarily need to be done with flags.
5. Buttons or links to other site: PROJECT IMPLICIT INFORMATION SITE (http://projectimplicit.net/; this is the page that is being created as #1 in this contest). This does not need to be as prominent as the four main sites, but it would be okay if it were that size if the design was good.
6. Minor links to other pages such as: https://www.projectimplicit.net/services.php, https://implicit.harvard.edu/implic…right.html. These can be small links at the bottom or in one of the corners of the page.
7. The design should have the flexibility to add countries/flags as we expand our service.
What SHOULD NOT be on the page:
1. We do not want space for lots of text
2. We do not want video or lots of pictures - no images except for things that identify the organization (logo) and direct people to the websites (e.g., flags).
3. We do not want side bars or menu bars - the links described above are all the links that will be present on the site.
4. We do not want newsfeeds or any other dynamically generated content.
5. This is a single stand-alone page. We will not be using it as a template for creating many pages.