The site is a sports handicapping site. The main goal of the website is to make sales from our predictions on games. The secondary goal is to build our email list up. The other goal is to have the public click on the banner ads.
I like the 3 column layout I currently have. The example page I am going to give you here http://www.madduxsports.com/nba-han…ppers.html is a typical page of the website. This is the minmium amount of text on the pages in the center column for most pages of the website. The bottom navigaton under the NBA betting header typically will have this many links as well for the different sections of the website.
I really just wanted something updated and a cooler look. The top nav looks generic. The bottom nav and right hand nav could look sharper as well. I do like the dark blue color and would like to keep it incorporated in the new design somehow.