looking for clean, simple design to showcase our new line of shoes
Fabbys produces cute compact rollable ballet flats to women who love high heels. These shoes rollup and fit in a small clutch, making the perfect back-up pair when you are on the go and your feet get tired. We are targeting women young and old, and a variety of use occasions, everything from parties and weddings to commuting and traveling.
women, ages 18-50 who are active and who wear shoes or heels that might become uncomfortable at some point during their wear.
We need a homepage as well as a template for the 4-5 additional pages. Attached wireframes will give you an idea of the content. We need a unified treatment for all navigation and internal informational graphics. Also need site hierarchy to help organize the content in a clean, intuitive way. While the site does need to have a shop page, only design is required. The shop page will need to use shoe graphics to display the options, but we are open to which of the other images get used throughout the site.
• Competitor’s website (as a reference):
Attached are the following:
These are the images that you currently have to choose from. No requirement on which shots to use or not use. Just keep in mind that we need to ensure that we clearly convey the features/benefits of the shoes on the website.
Powerpoint screenshot file that includes the content that we will include. This is only meant to be a reference, not a design guide. We would like someone to optimize design and site architecture - this document is solely designed to be a starting point.