1) A home page. Something clean, but gets across that we're young, love our tech gadgets and a bit more casual than other accountants. We're happy for the home page to be mostly image driven. The navigation menu should be simple with links to: Home, Services, Tax Returns, Business Toys and Contacts. A booking button should be clearly displayed. Possible 'sections' to include on the page are; a 'tag line' slider; testimonials; our software partners; a 3-step "change accountants" display.
2) A services page. This page is for business clients and will display 4 service packages we have on offer, with prices (per month subscription), names and a description of each package. Content-wise, the packages shown on the 5WaysGroup website is along the right lines, although we're also looking to be distinctive. Visitors should be able to easily access a list of inclusions for each package (thinking maybe a mouse hover to display inclusions in each package and/or a lightbox). The page should display that we also have a 'custom' service offering.
Our packages are our primary products and are where we engage on businesses on an ongoing basis. However, we also have 8 different once-off/stand-along services separately to those packages, that are broadly complimentary to the packages but don't necessarily have to be in conjunction with a subscription. They are all at set prices (single price, not monthly). We'd like these shown on the services page also, with a short description and a link to a separate dedicated page for each. The service names are, for eg, "Xero Training", "Kounta Set-Up", "Vend Set-Up", etc. While our package services are