What do you have in mind for the style and theme of the web page?
Heavy photo presence, with plenty of white space and clean lines. The page elements such as buttons, graphics, icons, and illustrations should use warm/spring colors that compliment the white space and compliment each other. Our target audience is professional photographers, who tend to be a little more design-aware than other average internet users. Make it look good and easy to navigate. We would prefer a long landing page over many small auxiliary pages.
• Main Page
-> Heavy image/graphic/illustration presence
-> White-space and clean lines are a must
-> Showcase the mobile and full-sized galleries (possibly using sliders)
-> Include simplified versions of the Costs & Benefits, How it Works, and the Examples screens
-> Simple call to action (to sign-up for an account) available throughout the page
-> 3-5 photographers: their profile picture, 1-3 other photos, tips on selling through instaproofs, links to their galleries
• Costs & Benefits
-> Costs of our service (using a small chart to show the three different account types and their pricing)
-> Features & benefits of using our service
• Customer Comments
-> Various complimentary comments from customers
• How it Works
-> Graphical outline of the process, with very short descriptions to go along with the graphics
• Blank Template for additional info such as contact information, privacy statement, etc.
Additionally, we have a photo contest each year and we would like places for the winning images to be displayed throughout the site in some way.
Our current website is here: http://www.instaproofs.com It has much too much text throughout it. We would like to convey the same basic information, with much less reading being required.
Note 1: The point of every page is to get the visitor to sign up for our services. Signing up for any page should be obvious and easy.
Note 2: 60%+ of our visitors browse the site on a mobile device. Because of this, we need a responsive design with a mobile-first or device-agnostic mindset.