The Label Corner
Following our project to create a set of funky icons (http://99designs.com/contests/31949), we are now looking into creating our website and our logo.
Both need to be colourful, fun, bold and simple.
The purpose of the website is to sell kids tags/labels.
The logo needs to be explicit (ie contain our brand name).
Our taget audience is Mums (we would like to say Dads also, but the reality is that this tends to be the Mums domain).
Mums will place orders for their kids so the website needs to be clear and simple and also it needs to look fun as the Mums will want their kids to have something fun.
it needs to contain our brand name (The label corner), stay in the same spirit as the set of icons (http://99designs.com/contests/31949) and has to work well on screen as well as in print. Overall, it should remain simple.
We need 2 pages: home and general content.
The home page will contain the menu and some highlights (example: product of the month, special offer, check out our loyalty program...).
The general content page will be for all other content, static, like about us, as well as dynamic, like products list and shopping cart.
Both Logo and Web template should stay in the same spirit as our set of icons (http://99designs.com/contests/31949) and can reuse the icons in the design (icons provided on request).
This website: http://www.identikid.com.au/ is a good example of what we are after. Obviously, we don't want it to be the same but we like the general idea.
The design needs to be HTML, no flash (can be used for subtle highlights, but nothing more).