Home page should be split into 5 sections + header and footer.
Header should contain menu with "About" "FAQ" "Inside the Box" and "Join." "Join" should stand out in some way. Also there should be a place for "Login"
The first section should have an image of product/service with text such as "PHEROMONES DELIVERED MONTHLY" and sub-text "Get the social edge you want." Should have a call to action button that says "JOIN US".
The second section should be a "How It Works" with a 1,2,3 step process that says "Buy It" "Try It" "Love It" - there should be a call to action button.
Third section should be "The Monthly Box" this should have a picture of the product on one side and on the other bullet point value propositions (Free Shipping, Discreet Packaging, 100% Satisfaction Guarantee etc. Should have "For Men" and "For Women" buttons under the product images.
Fourth section should be "New to Pheromones" that should be split into sub sections of "What Are They" and "What do they do?". In the
What Do they Do" list these bullet points: attract the opposite sex, gain social status, increase affection, earn peoples trust.
Below this fourth section should be a short section that says "As Reported By" with logos from WebMD, CNN, Men's Health, and the American Psychological Association
Fifth section should have testimonials/reviews. At the bottom there should be one last call to action asking them to join us.