Calyx Capital Advisors, LLC
Calyx Capital Advisors, LLC is a boutique wealth management firm in Manhattan that provides comprehensive financial planning and objective investment advice on a fee-only basis. Independent from Wall Street and in-tune with the values of Main Street, we bring our best thinking and ideas to each client and work to make their financial goals a reality.
The Calyx is the separate supporting petals (sepals) of a flower collectively forming the outer floral envelope or layer enclosing, holding, and protecting the developing flower bud (see attached for pictures at the end of the pdf file; there should be three non-wire frame pages to scroll through).
Wealthy Americans with $1 - $10 million investable who are facing retirement and need comprehensive financial planning and investment advice that is personalized and professional. Audience is highly educated and sophisticated, conservative with their money, and puts a large premium on trust.
Preference for Copperplate Gothic Light for the company name font.
Preference for the blue in the attached document (RGB 52-92-156) with complementary blues and grays, but open to other color schemes if you feel strongly otherwise.
Some sites I like include the following:
I envision a site that is clean, uncluttered, easy to navigate, is somehow reassuring to potential clients, and inspires trust and confidence. The attached document includes wireframes for the whole site so you have a more complete understanding of the firm, but I am not asking for the whole site, just a logo and the homepage.
Forget my initial request for a logo; instead, simply focus on the site design.