Elegant Design for a Woman Fashion Webstore (Modern Design)

4 FEM

(Please read the full briefing in the attachment bellow)

We are a online advertising agency and currently working on the development of a online fashion store. We are looking for an amazing designer for a long-term partnership to help us create a great design for the webstore. The winning designer will get the opportunity to do the complete designs of the webstore and will receive more design work in the future.

4 FEM is a trendy online web store that sells unique fashionable women's clothing. Our target audience are women (trendsetters) age 18-30, who love unique high fashion for a reasonable price. Women with a low-middle class income and who are active on online social networking sites.

(Please read the full briefing in the attachment bellow)

Our target Audience are women (trendsetters) age 18-30, who love unique high fashion for a reasonable price. Women with a low-middle class income and who are active on online social networking sites.

(Please read the full briefing in the attachment bellow)

To get a more clear picture of the potential of the design, please provide a 2 page design of the "home page" and the "product page". Read the page details here below regarding the specific design of each page.

The frame or template of the website should be simple and elegant, allowing the customer to focus on the content. The wehbshop should have a modern but style full look, try to make subtle use of gradients/shadows. Don't overdo the web 2.0 look.

In the attachment below (4 FEM website pack.zip) we provided a pack with all essential item such as the logo, font, product- and campaign photo's. The designer is free to use any other fonts/photo's to strengthen the design, as long it fits the brand logo.

Please use the provided 4 FEM logo and don't make any alterations to it. Try to develop a webshop design that strengthen the logo. The used font in the logo is " Trajan Pro" and can be found in the attachment below (4 FEM website pack.zip).

- Layered PSD/AI
- max 1000px wide

2

(Please read the full briefing in the attachment bellow)

We require 2 page designs to get a clear picture of the potential of each design. We would like to see the following 2 pages for each design.

- Home page

The home page is the first page that the customer will see when they arrive at the webshop. The interface should be simple and elegant and the focus should be on the content on the home page. The main focus on this page should be the promoted items as full sized images.

We have provided a proposal framework for the webshop design we prefer, but the designer is free to change the framework of the layout design.

(Please read the full briefing in the attachment bellow for more details)

- Product page

The product page is the basic page where details of a product can be find and where the customer can purchase a specific product.

(Please read the full briefing in the attachment bellow for more details)

n/a

(Please read the full briefing in the attachment bellow)

http://shop.hm.com/gb/

We very much love this webshop. It's clean appearance makes the webshop very organized. We like how you navigate through this webshop and how it is arranged, giving the user a clear experience. We would like to see in general a similar layout, but with its own twist or improvements and that fits the brand logo.

http://store.dolcegabbana.com/

We like the overall design and used fonts of this webstore. It has the stylish and clean look we are looking for. We very much like the used font and graphical style.