The 1800dentist.com homepage is designed to introduce our company to a visitor and persuade them to take action and search for a dentist.
For this project, we want to see a new vision for the most important page element on our home page - the call to action (aka "the conversion box" or "form box").
Currently it's a big orange box with a black header next to a mom/daughter image. We'd like to test a different iteration. Please feel free to change images, colors, drop-shadows, etc. to optimize around: the user inputting their zipcode and going to the next page (i.e. "Get Started").
This tangible point of interaction is the most important point of interaction on the page. If your new design persuades more folks to interact with it, we make more money.
Please do NOT redesign the entire page. The header, global navigation, the footer, and the general palette of the design should not be re-thought. For more specific direction on what exactly can be re-designed, check our attachment.
The Deliverable: We want a new image that replaces this one on our website (http://cdnimages.1800dentist.com/im…er.lrg.jpg). Please deliver a JPG/PSD of this with your contribution.