All Pages need to have an industrial theme background, that is not taking the focus from the informations but building the right atmosphere for the homepage.
The theme of the homepage should be industrial and underplayed by pictures to give an identity of a company that offers B2B products for maintenance or production in the industrial sector. Should have a fresh technical look, an inviting menu, presents 2 - 3 products and give some news about the campaign actual running. The inspirational homepages should give an easy picture about how we would like the mainpage to be already like standing in our shop at the index of the products, ready to find what they may need.
The Catalog needs to be simple and expandable, as we want to use a tree structure for the navigation till it ends up in the products in the specific category. There need to be an easy to find and accessible search functrion.
Best would be a frame designed to make the customer focus on the center where the choice will be to select one of the possibilities going towards the final result. We offer different sorts of products, so that the part for the products and the choices need to be separated by a border that prevents weird colorblendings.
About Us (Contact Us):
Here the focus need to be on compact informations with perhaps embedded pictures aside.
Aside that we need to have all the needed informations for business here and a form that makes sending a message to us easy, should be embedded here. Easy and usable design over flashy and distracting elements. The customers can be anywhere between young business people and old specialists that just want to fill in the informations instead of searching for the right field. Please no nameless fields that have their names written inside, till you enter something.