Chat Mobs is aimed at anyone who wants to talk on the phone and is an adult. We are looking to provide an alternative to chatroulette.com for people who either do not have a web cam, or are not comfortable with the random nudity/wildness that takes place on that website.
Chat Mobs is going to be open to users worldwide through access numbers in the US, UK, Australia, Japan, South Africa etc...We are looking to attract a 20+ year old audience who's intrigued by the idea of talking to strangers either in a random conversation or by joining a scheduled conference call about a shared interest.
We want people to feel encouraged to try the service, to get random and talk to a stranger, but to know that they are in an environment where they are safe to explore. They will be anonymous on the service. No one can see them, they can't see the person on the other end of the line, and no personally identifiable information is revealed.
We are looking to update the chat service product from those late night party line ads you remember seeing a decade ago and recast the experience in an updated Social Web 2.0 (buzzwords!) light.
A great design is going to make women feel like they want to give our service a try, that they have nothing to lose by just giving it a call, and that they have control over the experience.