We're looking for something that will appeal to a relatively broad audience and is respectful of the work we do. It can be fun, creative, bold or subtle, etc. But, it should celebrate the people we serve, not play on cliche ideas about poverty and the third-world.
In other words, help us tell the story of hope that clean, safe water brings to a community. Help get across the idea that the people we serve are the one's changing the world (not us). Or create an abstract design that grabs people's attention and brings them to our site.
One key concept you might explore is that we connect every donor to a particular water project. It's a one to one relationship. They see the outcome.
Another is that water unlocks potential in the people we serve. It unleashes hope. It's a starting point to a better tomorrow.
We're being somewhat vague while we're looking for creative ideas... make yours one that sparks a fresh approach.
The winning idea will have spent some time getting to know us at http://thewaterproject.org
Feel free to use our logo or not... but certainly include our name and/or web address.
Be creative - inspire people with your design. There's a big demand for these shirts and we know a good one will sell quickly and help a ton of folks get access to clean water!
You can download our media kit at http://thewaterproject.org/mediakit It's got tons of info about us and logos are in there to use too.
We're looking for fresh ideas... so visit our site, get a feel for what we do, and have at it. You have a huge opportunity to do a lot of good!!