AFR Clothing is an afro-centric brand that donates a portion of its profits to orphans across AFRica. The donations are used for educational purposes - so AFR Clothing is educating AFRica one shirt at a time.
Our philosophy: Look Good while Doing Good. We want our customers to buy t-shirts that will look good when they wear them and at the same time we want our customers to do good since the money from the shirts will be used to change lives in AFRica.
The t-shirt will be primarily for young adults - 18 to 35 age demographic. The shirts will be marketed at universities and other events. Therefore, try to make a design that will be appealing to this market. It will be a unisex design that will be sold to both men and women.
Although people of African descent would be part of our target market, they will not be our primary market. We want everyone to join in on this cause.
Looking for t-shirt that will speak to consumers
The t-shirt should have bring out the message - Rise Up Zimbabwe. Be creative how you bring it out. It can be in text or use graphics or both.
We want the t-shirt to include the following elements:
Try to have something that is unique to the country of Zimbabwe. Please do not use the Zimbabwean flag as it has too many colors. The t-shirt should have at most 3 colors. So do some research about Zimbabwe. Maybe use the outline map of Zimbabwe or even the name itself. But be creative.
Try to use a design that can be placed on another color way easily.
Also, the design can be oversize or regular screen. A retro or vintage styled t-shirt will be good - since it seems those type of t-shirts are coming back into style.
At the back of the shirt please include the attached logos. Just put them around the neck area.
I have attached a pic of one our current designs as well. Also, please avoid to use animals silhouettes in the design BUT feel free to use tourist destinations in Zimbabwe such as Great Zimbabwe ruins, Victoria falls etc.