Completed contest

RED OUT Football Shirt

Mary Phoenix needed a new t-shirt design and created a contest on 99designs.

A winner was selected from 86 designs submitted by 25 freelance designers.


How Mary Phoenix started their t-shirt journey

Company name



BlueCotton is a screen printing company in Bowling Green, KY with a retail store located near campus selling WKU and UK merchandise. We create Game Day shirts for all WKU home games. Students have really gotten in the habit of purchasing game day shirts at BlueCotton because of our unique designs. The WKU bookstore is the only other place that sells game day shirts, making it our largest (local WKU) competition. Our designs in the past have been very fresh and creative, thus making them popular. We have our own art team, but like to branch out occasionally to get new shirt ideas/designs.

The attached design is one that was submitted that we do not want to use. It does not strike us as unique or have a "commemorative" feeling about it.

Tell us a bit about who you are and the people you reach

Mostly students buy the game day shirts (18yrs-22yrs), however we have several teachers and parents purchasing as well. If I had to estimate, I would say it would be 70% students - 30% other. They will only be WKU fans, not IU fans. WKU is not a HUGE football school; however this will probably be the most well attended football game, since it is a RED OUT and the first home game. In other words, those purchasing shirts would not be considered "die hard fans", but going more for school spirit, social reasons, and to support the school.


September 18th, 2010
Western Kentucky University v Indiana University (first WKU home game)

Red Out - meaning all/most students will be wearing RED - shirt must be red. It needs to have two sides with a large, prominent design on the front or back (I prefer back, but am open), and smaller design on other side. The idea behind one side being "smaller" is that the shirt is predominantly red.

Shirt should be somewhat "commemorative" - WKU students and fans typically go all out for these red/black/or white out games more than other game day shirts.

Required: Red Shirts, Date, Teams, the words "Red Out",

Custom package


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