Completed contest

CrossFit gym needs "Strong is Beautiful" design

Coach Heather needed a new t-shirt design and created a contest on 99designs.

2 winners were selected from 63 designs submitted by 16 freelance designers.


One of the designers who made it happen

Winner - am0020
84.h exceeded expectation
- julie.zakidalskaia

How Coach Heather started their t-shirt journey

Company name

Defiant CrossFit


CrossFit women are strong, beautiful, and powerful! We need a feminine but strong design that shows the beauty and power of women who train hard. We lift heavy barbells, swing kettlebells, do pull ups, hand stand push ups, muscle ups, climb ropes and run hard. I'm looking for a design that shows "Strong is Beautiful."

Tell us a bit about who you are and the people you reach

Women and girls who value beauty, strength, and fitness. These women are freaking strong and are dedicated to hardcore fitness and self-improvement. They train hard and play hard. We love CrossFit, lifting, sweating, and pushing our bodies through the pain to elite fitness on the other side. Check out (my website) as well as for more about the culture of CrossFit.


I'm looking for a bold but feminine design that will appeal to CrossFit women across the country and not just in my gym. I will award multiple prizes if more than one design is outstanding. Bring your best ideas, nothing is too creative or outlandish. I'm excited to see what you come up with and will give amble feedback and direction as the contest progresses.

"Strong is Beautiful"
"Lift like a girl"
Silhouettes of women
Women lifting barbells overhead
swirls and curls
feats of strength
women doing pull ups
women swinging and snatching kettlebells
women with wash board abs
MMA style designs
Tattoo art desgins

Bronze package


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