What Is Your Inspiration?
I am looking for front/back design evoking a fusion of early 90's LA gangsta (the prototypical old english script, simple and stark designs calling out sets, crossing out others with "187 killa" etc). Would like it to be dripping with gloss and glam in a way that is updated and does not overpower the general vibe of the shirt. I would like to play with "Godfather" inspired themes and script as well.
The idea behind the brand is a modern, edgy, yet street-related/outlaw image (something that still resonates as counter-culture) which mimics the bravado often associated with that image, but which (unlike personal arrogance) is based on 3 things: 1) The wearer truly being set apart as a child of God 2) The familial and protected status of that person as a child of God (as if they were in a gang, or part of "the family"), and 3) The truth behind the particular macro theme that the shirt states.
For instance, if the shirt were to say "Precious" on the front and with the tagline "GodsDaughter(TM) Welcome to the family" at on the back, that particular shirt would include a verse reference that would be cited as validation of that wearers Precious nature. Not just Precious based on her own merits, but Precious based on how valued and truly Precious and protected she is in the eyes of her Maker.
Hope this is clear enough to get a start. I welcome questions or comments regarding this direction. Thanks!
There has been much written and observed about the glam and self-focused celeb glorification in western culture and specifically how it impacts young women in terms of their body and self-images. When a woman's image and perceived self-worth is drawn from having "more" than her friends or being "more glamorous" than their friends, the potential for dissapointment and sadness in material things is very high. The GodsDaughter brands roll is to reinforce the beautiful and precious nature of all women, not because of their "diva" nature or the amount of bling they can afford, but because of their implicit worth at a soul level as human beings, and especially, as daughters of a loving creator. By doing this in a cross-over way that could conceivably be worn by many (without beating anyone over the head with a moral message) the brand is meant to offer hope, validation, and strength (in an edgy streetwise way) to young women struggling with their place in the world today.
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