The BiOS Institute is a consultancy, research lab and design studio that fuses the sacred architectural traditions of ancient India (Vastu Shastra) and China (Feng Shui) with the latest advancements in environmental science and technology (Building Biology) to produce sustainable dwellings which are aligned with the universal laws of spatial energy.
Far from the flutes and whistles of your typical feng shui practice, we are a group of architectural scholars whose approach is based on extensive research into natural law. Our marketing materials should reflect this scientific/formal approach.
BiOS defined- latin for "life", the principle that underpins all processes and natural expressions, a law whose content is set by nature and therefore has existence everywhere, an ascertained working sequence or constant order among the phenomena of nature which governs form figuration and growth at all scales, from the fundamental (sub-atomic, nuclear, atomic, molecular, cellular) to the macroscopic (terrestrial, astrophysical and cosmological). It can be expressed mathematically (a "superformula") and geometrically (the Vastu Purusha Mandala, the I Ching)- this forms the basis for our design generation process.
Our clients are upscale, sophisticated, out-of-the box thinkers who are likely already interested in the "green" architecture movement.
The business card will be stainless steel (see examples attached). Dimensions are flexible- the following are suggestions but custom shapes, corners and/or perforated/punctured areas or voids are welcome: standard credit card size (86X54 mm), standard business card size (89X51 mm), mini business card size (2 ½” X 1 3/8”), square business card size (2” x 2”). Portrait or landscape orientation is fine. Imagery and text can be embossed (raised), debossed (etched), and/or cut-through entirely. If etched, it can be (but doesn’t have to be) filled with white for contrast. Designs should be double sided (unless all of the information can be clearly displayed on one side without looking cluttered)- keep in mind that any cut-throughs will be seen on both sides and design accordingly.
The business card should contain the following information: company logo (see attached), our services/specialties (Vastu Shastra | Classical Feng Shui | Bau-Biologie), our website(www.BiOSinstitute.com), my name (Michelle O’Carroll, Assoc. AIA, LEED AP), my title (Founder and President), my email(michelle@BiOSinstitute.com), my phone number (917-602-BiOS).