My name is Jacques van Echteld. I am the director of Telecom Group. Telecom Group is a company witch will launge several mobile brands in Europe. The first brand to launge is Dutch Mobile. Dutch Mobile will be launged in the Netherlands in may 2010.
Dutch Mobile will be a Mobile Virtual Network Operator of the three main mobile networks in the Netherlands KPN/Vodafone/T-Mobile. This means that Dutch Mobile has not his own mobile networks, but connects Dutch Mobile simcards to these three main mobile networks in the Netherlands. Dutch Mobile buys airtime ( minutes and mobile data) on the mobile networks of KPN/ VODAFONE / T-MOBILE and sells this 25 % under the standard market prices to small and medium sized dutch companies.
Thats why Dutch Mobile has the slogan : We discount mobile networks
Target Audience of Dutch Mobile are all dutch companies witch use more then 10 mobile phones and and are interested in paying 25 % less for mobile usege if the same mobile network can be provided.
Requirements Dutch Mobile logo :
1-Use the colours : orange black and white and grey.
2-Use the slogan : We discount mobile networks ( this slogan may be changed but will be more or less the same).
3-Use a separate sign in combination with the brand name Dutch Mobile witch can be used ( recognised ) seperately from the brand name words Dutch Mobile. Like the mobile network operator Vodafone uses the sign ( rond button shape with a white comma ) seperately from the words Vodafone. This sign only is also used as logo whiteout the brand name words Vodafone.
4-Play with the words DUTCH and MOBILE / Like DUTCH mobile. Important : The word DUTCH is more important then mobile.
5-Play with the colours orange, black and white in combination with the words Dutch and mobile ( other colours are not forbidden but i like these three most).
6-Iff you use letters in the sign use the letters D and or M.
7-Don't use exactly the colours off mobile network "Orange ".
8-Please do not use mobile phones in the logo
9-Please do not use flowers in the logo.
10-Please do try to use mobile network related signs in the logo.
11-Please do not use any stock images or clip art in the logo
EXTRA INFORMATION NOW WE ARE IN THE CONTEST :
MPORTANT MASSAGE TO ALL DESIGNERS OF THIS CONTEST !
I appresiate your designs very much. But please watch the Requierements below....
No Designs that look like Dutch stuf like Flowers , bikes or mills etc.
No Designs That look a lot like other mobile network designs like Vodafone ( comma )
No Designs that have full shapes of mobile or other phones in it. I do like ART. So i like a phone as a Art impression. Try it.
Don't let it look cheap. Let it look like an exclusive company ! ( we are a discount mobile provider but we will tell that with our slogan. I don't want to see it in the logo design.
Nobody till now uses waepon shields for the logo. it is a good idea to try i think !
Use mobile network related signs plus try to use the letters Dm.
Art signs are allways welkom. But keep it simpel. A sign witch gives you the idea of a young mobile technologi company witch has good service and good people that help you reduce your cost of mobile telephony.
You make the best Change of winning this contest if you are abel to design a logo with a separate sign witch can be used as a separate sign ( logo ) next to the words Dutch Mobile. If You can include the letters DM in the sign so that people can read it and still is nice to see. You will be one of the top three Designers.
I hoop this is helpfull for you.
Design a Dutch Mobile simcard.
Business card :
Design a Dutch Mobile Business card. A double sided (full color) business card.
I prefere a model whitch does not stand. On the backside of the business card we envision our logo and either our slogan.
Information on the business card :
Jacques van Echteld
2001 HH Haarlem
Tel : 0031(88)xxxxxxx
Fax : 0031(23)xxxxxxx
Mob : 0031(6)13967667
Mail : firstname.lastname@example.org
We require a corporate style to incorporate into our deliverables and stationary.
We require the following deliverables:
- Definition of corporate style, including font and colours which compliment our new logo.
- A Letterhead document with initial page and follow-on pages
- A generic formatted document template containing fonts, colours and logo
- Deliverable document template which expands on the generic template to include a cover page, table of contents and additional formatting.
- Presentation template to be used for customer and internal presentations. This is to include slide masters for the different slide layouts available.
All deliverables are to be produced in MS Word and MS Powerpoint.
There are samples attached for the required deliverables. Note these are samples we have not developt ourselves. In fact they are from an other compagny and used just as an Example of our requirements. They are not suggestions of our requirement (we don't like them, we think you can do better. :-) )
All print documents are A4 sized.