Brochure for Germ Genie

Germ Genie

We have a device for killing bacteria and viruses on computer keyboards. It uses ultraviolet light to kill the germs after the keyboard is used, up to 30 times in an 8 hour shift. It is for use in clinical areas such as hospital wards, doctors surgeries, dentists, vets practices. It is very quick at killing germs (see study from University of Hertfordshire attached). It does not remove detritus from the keyboard, it just kills the bugs!

We are looking for a product leaflet that can be printed on A4, and folded either in 3 or in 2. It should be professional and give the impression of a medical product (so include pictures of doctors, nurses, bacteria, hospital wards etc). You can use the current logo, or develop a new logo if you have a good idea for one. The leaflet in the attachment pack has the main gist of the product, but is otherwise unprofessional and does not give a good enough impression (which is why I need your help, it was done by me!). I am looking for creative ideas about what to emphasise in the leaflet (have a look through the attached documentation). There are some pictures attached, but I'd like to see some generic medical type pictures included as well. Also please look at the website http://www.falconinnovations.co.uk for ideas (that may be the next piece of re-design work if this goes well).

Some keywords which should give the feel for the brochure (but do not need to appear on the brochure) include:
"clean", "functional", "medical", "ultraviolet", "safety", "healthy", "clinical", "fast".
Target Audience are medical practitioners, especially infection control nurses, GPs, Dentists, Vets. Having some of the "science details" on the brochure is a good thing. The leaflet will be handed out at networking opportunities, exhibitions and direct meetings with potential customers.