Objective: To refresh the existing Alli AI website, making it sleeker and more professional while targeting a more upmarket audience.
The task was to take the existing elements, content, and color scheme and elevate them to create a polished and engaging user experience. The client specifically wanted a design that was professional while retaining a sense of playfulness and innovation.

Design Journey:
1. Brief & Research: Started with a deep dive into client needs and industry trends.
2. Wireframing: Created user-centric layouts for optimal navigation.
3. Design & Iteration: Used Figma tool to bring the wireframes to life, iterating based on client feedback.
4. Final Design: The final product is a visually striking homepage that resonates with Alli AI’s new, upmarket customer base, while also incorporating a user-centric layout to boost conversions.
The project taught me the significance of clear communication, meticulous planning, and creativity for a successful design.