This branding project isn't just design - it's a declaration.

While everyone else is playing safe in the shallow end of the pool with their pastel palettes and flower motifs ( because girls like pink, right?) , I wanted my client to dive into the deep end with design that says "your health is worth taking seriously."

@medusa_pelvic is not here to blend in with every other women's health brand. She's here to stand out, stand firm, and look damn good doing it.