Appinary is a serious company that provides web apps for businesses such as apps for accounting, invoicing, stock management etc.

The CH stated that the main goal of the company is to become the only source of providing all sorts of web applications.

I decided that a modern, techy yet clean and professional type would describe the company best and match their ideology.

I created a custom type consisting of a neutral base plus angular lines that created that techy, web feeling. Used different thickness of the lines to separate the word 'app' in order to make clear what the company offers.