Sexology education project, with a secondary foundraising activity. It had to be sohisticated and feminine. The SPIRALS express consciusness, awareness and confidence in the SELF. Different coloured pieces are all part of the one: LOVE. different feelings and emotions move inside the heart: that, makes the persona. Due the presence of the word SEX and since we had to transmit reliability and credibility, we had to avoid getting ordinary or low. therefor we choosed the right font and cooler color palette. Lots of research and effort to make it as beautiful as it is, and wouldn't reach such result without the precious contribution of the client! Thanks!