My concept for Axon Capital is designed as a sleek, modern wordmark in italic custmised lettring to symbolize forward momentum and innovation in the private equity and alternatives investment sector.

The highlight of the design is the last letter, 'N,' creatively transformed into an upward arrow, representing growth, success, and the firm’s commitment to driving investor capital towards new heights. The italicized style emphasizes dynamism and progress, while the clean, professional design reflects trust, credibility, and sophistication, key values for wholesale investors.