This is a market-driven brand concept for Dogzi. The concept comes from a "Bark," with the distorted typeface representing the main idea and giving the design a more dynamic composition.

Along with the logo concept forms a minimalist dog silhouette that also contains a love shape-licking the lips which conveys the main voice of the brand "made by the dog lovers for the dog we love", all were packed cohesively in a joyful ambiance.