**** Concept and text style Available to Purchase ****
A Brand concept for a guest house in a historic mansion targeting day trippers.
Client requested a playful, yet modern and upscale pink whale for their brand. My choice was a Mr. Whale, in dusty pink tone. Fully hand drawn with matching distressed font pair + secondary logo, wordmark and small sticker style icons that can actually contain more theme-ified information depending on season, occasions, marketing strategies. Unfortunately, while i was working on whale, the contest qualification round was over, so the concept and text layout style is available for sale.