We make small, portable, and personalized cold brew coffee bottles (2oz each). The idea is the customer ‘chooses their own adventure’ because they get to choose the cold brew flavor, and the caffeine level. It’s a personalized experience that is unique to us, and our premium cold brew is disrupting the industry. That said, I need a brand and identity that balances being modern and sleek, with also not feeling ‘generic’ or too basic. People love coffee companies that have a strong identity, and I’m looking to try to achieve that with my new logo and design. Our target audience is 20 and 30 something, affluent American folks.The idea is to just take the telescope and make the logo a clean/modern telescope design. But I’m also open to other ideas!