This is not a classic Digital Marketing event with one-way speeches and presentations, but almost a round table that involves not only those who are part of it, but also those who participate in the event as spectators. In that moment, they become participants and must proactively engage in this confrontation.

Materials, event entries, video interviews, etc. will have the quality of the content and the testimony of the people involved as their strong point. For this reason, they will not always be content aimed at "everyone." One example is access to the event that is reserved for only about 80 people by invitation. We must therefore also transmit quality, premium content, and exclusivity.