This logo embodies Memorable, Aesthetic, and Functional design principles.

🔹 Memorable – The tire shape clearly represents waste tire recycling, even without the word "tire." The integrated recycling symbol reinforces sustainability and environmental responsibility.

🔹 Aesthetic – A clean, geometric design with strong contrast between the dark tire and vibrant green arrows creates a bold yet professional look. The balanced symmetry enhances visual appeal and brand recognition.

🔹 Functional – The circular structure and minimal details ensure clarity across all applications, from business cards to vehicle wraps and signage. This logo effectively communicates strength, sustainability, and professionalism—key qualities for a company dedicated to responsible waste management.