This logo follows the principles of Memorable, Aesthetic, and Functional design.

🔹 Memorable – The seamless fusion of a beer glass and a mountain peak creates a strong visual identity. The foamy head transforms into mist over the peaks, while the beer’s flowing path mirrors a ski trail, instantly linking the brand to both craft beverages and alpine adventures.

🔹 Aesthetic – The warm golden beer contrasts with cool mountain tones, creating a visually striking yet harmonious balance. Clean lines and a modern, slightly playful style make the design both elegant and inviting.

🔹 Functional – With a simple yet distinct shape, this logo is versatile across applications, from signage and menus to merchandise and digital branding. It maintains clarity at any size, ensuring strong brand recognition for Elevated Pour.