For example, there is the "Scrubbing Bubbles" product whose character design epitomizes the function of the product. I want to create a Sponge Character that can show the versatility of what the product can be used on..
I want the callout to be attractive to both the housewife who wants a durable and unique sponge and the contractor shopping at Home Depot for something that has many applications.
There have been many slogans in America; "KEEP AMERICA BEAUTIFUL" "DONT BE A LITTER BUG" etc.. Due to the cleaning nature of my products, I want to incorporate a) a sponge worker character in overalls that incorporates a slogan like "PLEASE KEEP IT BEAUTIFUL" with the backdrop of the earth and a feeling of cosmic peace, love, cleanliness and world unity . ie. Maybe the sponge character should wear an American Flag bandana.
He must be perceived as a smiling, happy, righteous worker guy(in overalls and wear a sponge utility belt, a hard hat, and light protective eye gear. Hes professional grade and so is the product line. The product is a "Universal" product and has many applications. I thought that could be a good aspect however I am open to any suggestions. The main point here is the target market is Home Improvement, Hardware and women. In the image that you are working on, perhaps show the various cleaning applications and wrap it in this theme of global peace and unity.
I want the character to be portrayed as someone who brings a message of good values and cleanliness and world peace to all. He embraces his fellow man and is colorblind to race. He is an empowering figure and a great roll model.
Thank u for allowing me to express myself with this. I feel that if you can convey this through the art, it will work well. 201 753 2178 Andrew
The Soap N Side brand are sponges that contain soap inside of them..The sister company is Dry N Side that makes dry heavy duty sponges. I want there to be a link between them. The Soap N Side guy will just have the face and the one u will create will have a body.