Sustainable collagen from fish

Logo is in CMYK 100 – 0 – 85 – 55
we also use CMYK 34 - 0- 85 - 0

Naturlig Liv

naturligliv.no

Kollagen (also include as tagline-> bærekraftig kollagen av fisk)

Sustainably sourced pure collagen hydrolysate from fish. Created from protein source that is usually discarded.

We started as a small shop serving customers that are ”very interested” in the natural life and organic food segment. This is the segment that would prefer to know every single detail of our value chain, and they are extremely conscious about everything they do. They care about the environment, their own health, care about others and are typically liberal.

More and more our customer base have grown to also include a segment that choose organic as they view organic as a sign of higher quality. They are not necessarily willing to give up on convenience of modern living and still prefers a modern design and technology.
Generally our target audience are middle classed females 25-45 years of age in Norway.

Design the stand up pouch for fish collagen hydrolysate product. We are planning to expand and add more products at a later stage to make a complete product line. We therefore wish to work 1-to-1 with the winning designer at a later stage.

We want it to be easy for the customer to see what kind of product this is. It should be clear that it is made from fish.

We have not yet decided on all of the text but we want the setup for the backside to be as shown in the attached image (except there will be no product window).

Avoid copying other collagen products or using brown kraft paper/jute background. Don't make it look too scientific/boring

190x265+55+55mm