eliash got their new product packaging by running a design contest:
Innovative Cat Treat - Pop'n Bites !
Check out eliash's Product packaging contest…
Animal & Pet
Rush Direct Inc.
Pop'n Bites Functional Pillow Shape
Description of the product
This new innovative product is ideal for cats. Very palatable and crunchy, cats love it. The product is added with functionalities that will help your cat's health. Three flavors and three functions - White Fish flavor - Hair Ball control, Salmon flavor - Urinary Control and Chicken and Rice - Dental Care
Description of the product target audience
Cat owners - women from 18 to 60 years old. Middle to High middle class
packing should show picture of the product, both closed and apon in the middle. Should show a 'hungry cat' and have clear the functionality of the product. It is compared at the market with other products like Temptations and Dreams
What to avoid
We should avoid transparency at the packing, since the product has high oil content and will make the packing look bad
40g flow pack bag - 120 x 40 mm (long like a cereal bar)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
eliash collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our product is typically used by children ages 5-9. So, we are targeting parents, grandparents, teachers, and caregivers
Breed ball pythons and boa constrictors for the pet industry
small breed dog owners - All Genders, Any Age, location, and income level.
Gender: Female/ Male Age: 25 - 70 Income level: middle - high
Zielgruppe: Pferdebesitzer und Händler/Weiterverkäufer für Perde- oder generell Tierbedarf, Reitschulen u.ä. ----------
Female, caregiver of household, dog owner, US based. Treat their pet as a family member
Check out other animal & pet design inspiration
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6 days ago | 23 min read